Shooting timelapse photography with the Panasonic GH4

Shooting timelapse photography with the Panasonic GH4

  As many of my clients know, I’ve been creating content for nearly thirty years, first as an advertising agency writer and later as a producer, director and editor. But I only recently began shooting my own video footage. After years of working with production companies, commercial directors and DPs (directors of photography), I figured what’s […]

Content Puppy: A new resource for Atlanta content marketers

Content Puppy: A new resource for Atlanta content marketers

Over the past few years, while most brand marketers and advertising agencies have continued cranking out TV and radio commercials, print advertising and other paid media, a revolution has been going on. Thousands of companies have begun shifting their spending to less traditional approaches. According to HubSpot, the average budget spent on company blogs and social media […]

Content Marketing: How to Connect with Customers

Content Marketing: How to Connect with Customers

Years ago, marketing guru Seth Godin  coined the term “permission marketing.” Traditional methods, he wrote, such as television commercials that cut into a TV show or Internet pop-ups that interfere with a website, have become less effective in the modern world where consumers are overloaded with information. Instead of interrupting consumers with messages they don’t want, Permission Marketing is […]

Ogilvy or Bernbach: Which one was more influential?

Ogilvy or Bernbach: Which one was more influential?

Two advertising visionaries. Two very different approaches to marketing. David Ogilvy and Bill Bernbach were both highly influential creative leaders. Both of them built incredibly successful agencies, and both are considered advertising legends today. But their approaches to advertising were quite different. Ogilvy was a proponent of

Creative radio commercials need strategic focus

Creative radio commercials need strategic focus

Are creative radio commercials less common than they used to be? Maybe it’s just me, but it seems like radio advertising has gotten boring. I listen to the radio just about every day (trust me, so does everyone else who commutes in Atlanta), so I hear quite a few commercials. And I have to admit that most of the time, I’m […]

Viral Video: How a 2-year-old kid took over my video shoot

Viral Video: How a 2-year-old kid took over my video shoot

Last year, I wrote and directed a TV campaign for ATC Income Tax, a small, minority-owned tax preparation company in Atlanta. The campaign was built around a memorable catch phrase: “They messed us up.” Each commercial featured people talking about their tax problems. In each example, they explain how

Launch Advertising: How we set the table for Edgar’s Grille

Launch Advertising: How we set the table for Edgar’s Grille

In the U.S., over half a million small businesses are launched each month—start-ups, new restaurants, all types of enterprises. And in each case, there’s an idealistic entrepreneur looking for ways to promote that small business and make it a success. In most cases, promoting that small business means launch advertising—press releases, print ads, a website and […]

Kinetic Typography: If a writer can design it, so can you

Kinetic Typography: If a writer can design it, so can you

Kinetic typography has grown in popularity the last few years. It’s a video technique where words fly onto the screen, forming interesting shapes and patterns. There’s only one minor problem. Animating Type Is Hard When I started work on this video for the Cumberland CID, it seemed simple enough. The basic idea was to have words stack […]

A hands-on approach to creating Employee Videos

A hands-on approach to creating Employee Videos

Every marketer knows the value of making a splash at a sales meeting, or getting their sales force excited about a new product launch. But deep down, they also know people just don’t get excited by sales charts and PowerPoint presentations. They wish they could do something bigger. Something truly memorable. Something like an employee video. It’s a […]

Humor in Advertising: Is live action funnier than cartoons?

Humor in Advertising: Is live action funnier than cartoons?

When it comes to web videos, humor can be a powerful selling tool. Funny videos are among the most watched on the web—and the most effective. But who decides what’s funny and what isn’t? A few years ago, I was hired to develop a series of web videos. The scripts were written with slapstick humor in mind. But […]