Healthcare Marketing: Building better patient relationships

Healthcare Marketing: Building better patient relationships

Pharmaceutical companies spend enormous amounts of money on research and development each year, because only a tiny percentage of their efforts ever pay off. Just one out of 10,000 discovered compounds actually becomes an approved drug for sale, and only three out of 20 approved drugs generate sufficient revenue to cover development costs. According to Forbes, these development costs can be staggering—between […]

Brand Storytelling: Web video that engages customers

Brand Storytelling: Web video that engages customers

Last month, Contently‘s VP of Content, Sam Slaughter, wrote that “brands can no longer stand out by just publishing editorial content; with the content arms race escalating, brands need to tell incredible stories if they want to cut through the noise.” One great example of brand storytelling is “The Scarecrow,” a beautiful, haunting animated video developed by Chipotle. This […]

Fashion Advertising: How the X Games can sell work apparel

Fashion Advertising: How the X Games can sell work apparel

Twice a year, clothing manufacturers look for memorable ways to introduce their latest designs. They hire models, stage outlandish runway shows, throw lavish parties. But when all that’s over, they rely on tried-and-true marketing tactics—fashion advertising, catalogs, and other printed materials that not only show off the fashions, but also engage fashion buyers. That’s why we […]

A streamlined approach to Atlanta video production

A streamlined approach to Atlanta video production

After several years of going on TV shoots and watching commercial directors work their magic, I thought “That doesn’t look so hard.” I figured I could do it too if I ever got the chance. Well, a few years ago, I got the chance. An agency on the west coast hired me to write a […]

Web Video: What does Intel know that you don’t?

Web Video: What does Intel know that you don’t?

A few years ago, Intel needed a web video to help introduce their second generation core processors. I was hired by their agency—Liquid Agency in San Jose, CA—to submit script ideas. I sent them some concepts and thought that was the end of it. Then about a week later, Liquid Agency called back. They were wondering if […]

Digital Marketing: How we recreated Nascar online

Digital Marketing: How we recreated Nascar online

A few years ago, Turner Sports was faced with an interesting problem. Their Nascar TrackPass was an amazing online service. Any Nascar fan that tried it wanted to buy it. The problem: it only worked during actual races. How do you sell a service that’s only available one percent of the time? Our solution was to recreate […]

Celebrity Endorsers: How to choose the right spokesperson

Celebrity Endorsers: How to choose the right spokesperson

Celebrity endorsers have long been a favorite marketing tool for companies with products to sell. Famous faces and voices can instantly boost a product’s visibility and make advertising more memorable. If you need proof, just look at the long list of athletes endorsing Nike, Adidas, Gatorade and other sports-related products, or models endorsing Victoria’s Secret. Other memorable […]