Humor in Advertising: Is live action funnier than cartoons?

Humor in Advertising: Is live action funnier than cartoons?

When it comes to web videos, humor can be a powerful selling tool. Funny videos are among the most watched on the web—and the most effective. But who decides what’s funny and what isn’t? A few years ago, I was hired to develop a series of web videos. The scripts were written with slapstick humor in mind. But […]

Brand Storytelling: Web video that engages customers

Brand Storytelling: Web video that engages customers

Last month, Contently‘s VP of Content, Sam Slaughter, wrote that “brands can no longer stand out by just publishing editorial content; with the content arms race escalating, brands need to tell incredible stories if they want to cut through the noise.” One great example of brand storytelling is “The Scarecrow,” a beautiful, haunting animated video developed by Chipotle. This […]

Web Video: What does Intel know that you don’t?

Web Video: What does Intel know that you don’t?

A few years ago, Intel needed a web video to help introduce their second generation core processors. I was hired by their agency—Liquid Agency in San Jose, CA—to submit script ideas. I sent them some concepts and thought that was the end of it. Then about a week later, Liquid Agency called back. They were wondering if […]

Digital Marketing: How we recreated Nascar online

Digital Marketing: How we recreated Nascar online

A few years ago, Turner Sports was faced with an interesting problem. Their Nascar TrackPass was an amazing online service. Any Nascar fan that tried it wanted to buy it. The problem: it only worked during actual races. How do you sell a service that’s only available one percent of the time? Our solution was to recreate […]