Fashion Advertising: How the X Games can sell work apparel

Fashion Advertising: How the X Games can sell work apparel

Twice a year, clothing manufacturers look for memorable ways to introduce their latest designs. They hire models, stage outlandish runway shows, throw lavish parties. But when all that’s over, they rely on tried-and-true marketing tactics—fashion advertising, catalogs, and other printed materials that not only show off the fashions, but also engage fashion buyers. That’s why we […]

Celebrity Endorsers: How to choose the right spokesperson

Celebrity Endorsers: How to choose the right spokesperson

Celebrity endorsers have long been a favorite marketing tool for companies with products to sell. Famous faces and voices can instantly boost a product’s visibility and make advertising more memorable. If you need proof, just look at the long list of athletes endorsing Nike, Adidas, Gatorade and other sports-related products, or models endorsing Victoria’s Secret. Other memorable […]