Shooting timelapse photography with the Panasonic GH4

Shooting timelapse photography with the Panasonic GH4

  As many of my clients know, I’ve been creating content for nearly thirty years, first as an advertising agency writer and later as a producer, director and editor. But I only recently began shooting my own video footage. After years of working with production companies, commercial directors and DPs (directors of photography), I figured what’s […]

Creative radio commercials need strategic focus

Creative radio commercials need strategic focus

Are creative radio commercials less common than they used to be? Maybe it’s just me, but it seems like radio advertising has gotten boring. I listen to the radio just about every day (trust me, so does everyone else who commutes in Atlanta), so I hear quite a few commercials. And I have to admit that most of the time, I’m […]

Viral Video: How a 2-year-old kid took over my video shoot

Viral Video: How a 2-year-old kid took over my video shoot

Last year, I wrote and directed a TV campaign for ATC Income Tax, a small, minority-owned tax preparation company in Atlanta. The campaign was built around a memorable catch phrase: “They messed us up.” Each commercial featured people talking about their tax problems. In each example, they explain how

Kinetic Typography: If a writer can design it, so can you

Kinetic Typography: If a writer can design it, so can you

Kinetic typography has grown in popularity the last few years. It’s a video technique where words fly onto the screen, forming interesting shapes and patterns. There’s only one minor problem. Animating Type Is Hard When I started work on this video for the Cumberland CID, it seemed simple enough. The basic idea was to have words stack […]

A hands-on approach to creating Employee Videos

A hands-on approach to creating Employee Videos

Every marketer knows the value of making a splash at a sales meeting, or getting their sales force excited about a new product launch. But deep down, they also know people just don’t get excited by sales charts and PowerPoint presentations. They wish they could do something bigger. Something truly memorable. Something like an employee video. It’s a […]

A streamlined approach to Atlanta video production

A streamlined approach to Atlanta video production

After several years of going on TV shoots and watching commercial directors work their magic, I thought “That doesn’t look so hard.” I figured I could do it too if I ever got the chance. Well, a few years ago, I got the chance. An agency on the west coast hired me to write a […]

Web Video: What does Intel know that you don’t?

Web Video: What does Intel know that you don’t?

A few years ago, Intel needed a web video to help introduce their second generation core processors. I was hired by their agency—Liquid Agency in San Jose, CA—to submit script ideas. I sent them some concepts and thought that was the end of it. Then about a week later, Liquid Agency called back. They were wondering if […]

Digital Marketing: How we recreated Nascar online

Digital Marketing: How we recreated Nascar online

A few years ago, Turner Sports was faced with an interesting problem. Their Nascar TrackPass was an amazing online service. Any Nascar fan that tried it wanted to buy it. The problem: it only worked during actual races. How do you sell a service that’s only available one percent of the time? Our solution was to recreate […]