Shooting timelapse photography with the Panasonic GH4

Shooting timelapse photography with the Panasonic GH4

  As many of my clients know, I’ve been creating content for nearly thirty years, first as an advertising agency writer and later as a producer, director and editor. But I only recently began shooting my own video footage. After years of working with production companies, commercial directors and DPs (directors of photography), I figured what’s […]

Viral Video: How a 2-year-old kid took over my video shoot

Viral Video: How a 2-year-old kid took over my video shoot

Last year, I wrote and directed a TV campaign for ATC Income Tax, a small, minority-owned tax preparation company in Atlanta. The campaign was built around a memorable catch phrase: “They messed us up.” Each commercial featured people talking about their tax problems. In each example, they explain how

Kinetic Typography: If a writer can design it, so can you

Kinetic Typography: If a writer can design it, so can you

Kinetic typography has grown in popularity the last few years. It’s a video technique where words fly onto the screen, forming interesting shapes and patterns. There’s only one minor problem. Animating Type Is Hard When I started work on this video for the Cumberland CID, it seemed simple enough. The basic idea was to have words stack […]

A hands-on approach to creating Employee Videos

A hands-on approach to creating Employee Videos

Every marketer knows the value of making a splash at a sales meeting, or getting their sales force excited about a new product launch. But deep down, they also know people just don’t get excited by sales charts and PowerPoint presentations. They wish they could do something bigger. Something truly memorable. Something like an employee video. It’s a […]

Humor in Advertising: Is live action funnier than cartoons?

Humor in Advertising: Is live action funnier than cartoons?

When it comes to web videos, humor can be a powerful selling tool. Funny videos are among the most watched on the web—and the most effective. But who decides what’s funny and what isn’t? A few years ago, I was hired to develop a series of web videos. The scripts were written with slapstick humor in mind. But […]

Brand Storytelling: Web video that engages customers

Brand Storytelling: Web video that engages customers

Last month, Contently‘s VP of Content, Sam Slaughter, wrote that “brands can no longer stand out by just publishing editorial content; with the content arms race escalating, brands need to tell incredible stories if they want to cut through the noise.” One great example of brand storytelling is “The Scarecrow,” a beautiful, haunting animated video developed by Chipotle. This […]

A streamlined approach to Atlanta video production

A streamlined approach to Atlanta video production

After several years of going on TV shoots and watching commercial directors work their magic, I thought “That doesn’t look so hard.” I figured I could do it too if I ever got the chance. Well, a few years ago, I got the chance. An agency on the west coast hired me to write a […]