B2B advertising for IHG HotelsBusiness to business, or B2B advertising, is most effective when it has a clear benefit and strong call to action. For example, these print campaigns for various IHG hotels were all targeted to professional meeting planners.

B2B Advertising

For example, the InterContinental Hotels campaign shown below was developed to promote the Insider Collection—a list of one-of-a-kind venues and exclusive meeting activities. It’s a way for meeting planners to make their events truly memorable.

The B2B advertising campaign for Holiday Inn promoted IHG’s bonus rewards program. Meeting planners could earn free travel and hotel stays by booking meetings within a specified time frame. Similar campaigns were developed for Crowne Plaza, Hotel Indigo and other brands.

IHG Roadmap

And to help everyone keep up with IHG’s advertising promotions, we developed the IHG Roadmap, an internal website showing each brand’s marketing, B2B advertising and promotional calendar.

 

An example of IHG B to B advertising
An example of IHG B to B advertising
An example of IHG B to B advertising
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You can count on Holiday Inn to deliver a successful meeting
Meetings are more successful when attendees get a good night
Meeting planners could choose their own reward for booking meetings
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Fresh4web
Choosy4web
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IHG-logo
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