To build excitement and promote game attendance for the Mercer Bears, we developed this sports marketing campaign for their men’s and women’s basketball teams. The videos were played during games on their scoreboard display, and appeared on the Mercer Athletics website.
The university integrated the idea into other areas as well, including posters, digital marketing and T-shirts.
The Power of Media
The men’s basketball team went on to have their first winning season in several years, finishing second in their conference (obviously, the sports marketing had something to do with it). Then the following year, their men’s team beat Duke in the NCAA Tournament.
Both the men’s and women’s videos were shot in one day using the university’s own equipment. Both were edited in Adobe Premiere and After Effects.
Thanks to The Partnership of Atlanta for the work, and to Randall Hooker, Ken Young and Michael Zarillo for the production help.