Small Business Advertising
The campaign included television commercials, radio advertising and web banners, all built around the catch phrase “They messed us up.” Each TV spot featured ATC customers who had been “messed up” by their tax preparers the year before.
Small Budget, Big Results
The commercials were written, produced, directed and edited by me (the budget was too small to hire anyone else). Many thanks to The Partnership of Atlanta for the opportunity and to local DP David Blackburn for the production help.