Zeftron Enviro6ix is an environmentally friendly commercial nylon used to make smart, sustainable floor coverings. To help market Zeftron products and their recycling program to LEEDS-certified architects and designers, we developed a series of digital case studies.
Digital Case Studies
Each case study showcased a Zeftron customer and featured photography of their stylish, sophisticated spaces. To develop the content, I interviewed various architects and designers over the phone, gathering quotes about Zeftron nylon and the importance of recyclability.
No Paper Required
One of the added benefits of digital media is it’s paper-free. These case studies were a great way to associate Zeftron with high-end design and environmentally-conscious companies. The case studies appeared as links on the company website.
Thanks to Mode Design and Dan Hollister for the great job on the photography and the design / layouts.